Alternative Mobility Solutions - The EMD Definition
“Creative new mobility solutions including vehicles, services, technologies and paradigm shift products that not only takes into account and optimises the existing infrastructures, but also provides unprecedented new user experiences, whilst at the same time allowing us to intelligently redefine our dependency on the automobile."
Let's Start With The Big Picture
If we just stop and take a few moments out of our busy stressful schedules, and step back to look at the big picture of the world today, there are plenty of things we would consider madness. Here are just a few.
A third of the world's population is overweight or obese and three quarters of a billion people are starving. (stopthehunger.com)
The bottom half of the world's population has the same wealth as the richest 85 people in the world. (Forbes)
We are still killing each other by the thousands over our differences in the interpretation of “God” and can be executed for our beliefs (however pacifist).
In some African countries more people have access to a mobile phone than to clean water.
On average in the USA, a driver will spend 42 hours annually sitting in traffic jams wasting nationally $121 billion in time and fuel.
Our cities are saturated with vehicles, pollution and noise and developing countries are crying out for simple transport solutions to work the land.
The terrible thing is that most of us are just too wrapped up in our personal worlds, trying to just get on with our lives, that we just put up with these situations.
Whilst EMD is unable to solve these major problems we believe that a lot can be done to help improve the quality of our lives through Alternative Mobility Solutions that reduce our dependency on the automobile, especially in our cities.
The world is undergoing the largest wave of urban growth in history. More than half the world's population live in cities and towns and by 2030, 5 billion people will live in urban surroundings.